![Digital channels account for 25% of demand: HUL](https://cdn.magzter.com/1547192204/1668808784/articles/FDJ667zDX1668827194819/DIGITAL-CHANNELS-ACCOUNT-FOR-25-OF-DEMAND-HUL.jpg)
It said it reaches 9 million stores digitally and sells 60 billion units, according to an investor presentation that was filed on the stock exchanges.
Last year, demand from digital channels - including e-commerce and its business-to-business app Shikhar, which retailers can use to place orders - stood at 20 per cent, it said.
In financial year 2021-22 (FY22), its turnover stood at €50,336 crore.
HUL said it was witnessing a twofold increase in modern trade and pharma and cosmetics channels and fourfold growth in e-commerce sales.
In the presentation, HUL said it designed a portfolio to address shoppers' needs on digital channels.
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Denne historien er fra November 19, 2022-utgaven av Business Standard.
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