The share of direct plans in SIP (systematic investment plan) accounts has climbed to nearly 40 per cent from around 21 per cent four years ago, indicating that the majority of the newer investors are coming in through the direct investment channels.
Mutual fund investors can choose between direct and regular plans. Regular plans, distributed by intermediaries like banks and agents, include commissions for their services.
Direct plans, by contrast, are commission-free and cater to investors comfortable navigating the process without assistance.
These plans are available through mutual fund company websites and online platforms, such as Groww and Zerodha, which have been pivotal in their expansion.
This story is from the December 05, 2024 edition of Business Standard.
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This story is from the December 05, 2024 edition of Business Standard.
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