Entry-level bikes have not gained from the revival in motorcycle sales in rural areas, and are increasingly ceding ground to bikes in the 125-150cc segment. In motorcycle sales, rural areas have, for the first time since the pandemic, outpaced urban segments.
The 125cc bike segment has seen 21 per cent growth between April and July 2024, while it has been 46.5 per cent for the 125150cc segment. Industry insiders and analysts say there is a trend towards premiumisation in motorcycles for some time now.
The data from the Society of Indian Automobile Manufacturers (Siam) shows motorcycles with an engine capacity of 75110cc have sold more than 18.5 million units between April and July, registering an 8 per cent growth rate.
In contrast, overall motorcycle sales have grown 14 per cent during the same period.
Rural sales outpace those in urban areas
During April-July, the two-wheeler segment grew 13.5 per cent, with rural growing by 14.5 per cent and urban 12 per cent.
The rural share of two-wheelers is almost 52 per cent now. A good monsoon, positive sentiment, and the return of the first-time buyer have led to this growth.
This story is from the August 31, 2024 edition of Business Standard.
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This story is from the August 31, 2024 edition of Business Standard.
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