The bloc's executive arm said ByteDance committed to permanently withdraw its controversial rewards programme on its Lite app from the EU to comply with the bloc's tough new Digital Services Act.TikTok also pledged not to launch any other programme rewarding screen time and carrying risks of addiction for users, which would circumvent the withdrawal."The available brain time of young Europeans is not a currency for social media - and it never will be," Thierry Breton, the EU's commissioner for the internal market, said in an emailed statement. "We have obtained the permanent withdrawal" of the programme, "which could have had very addictive consequences. The DSA effect kicks in."TikTok is coming under scrutiny across the world as its influence grows and amid fears over its hinese origins. US President Joe Biden signed bipartisan legislation in April aimed at banning the videosharing app in the US unless its Chinese owner cedes control.That legislation breezed through both chambers of Congress, and ultimately led to TikTok challenging the legality of the bill.The TikTok Lite rewards programme allowed users to earn points by watching videos, liking content, following creators and inviting friends to join the platform. It was made available in France and Spain.

EU closes TikTok case after it withdraws 'addictive' feature

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.