“We’ve delivered over 200,000 gift hampers for top companies, including fintech majors Paytm and Razorpay, FMCG leaders like Danone and P&G, and hospitality giants such as Westin and Marriott,” says Vidushi Kajaria, co-founder of Eat Better Co, a Jaipur-based healthy snacking brand. The Dussehra-Diwali season accounts for nearly 20 per cent of the company’s annual revenue.
If Eat Better Co is giving a modern twist to traditional snacks, French wine and spirits firm Pernod Ricard is adding a cultural touch with limited-edition packs of its signature 100 Pipers whisky, featuring regional calligraphy by collaborating with local artists. The packaging displays the brand’s name in the native language of the state it is sold in.
This story is from the September 28, 2024 edition of Business Standard.
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This story is from the September 28, 2024 edition of Business Standard.
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