“We’ve delivered over 200,000 gift hampers for top companies, including fintech majors Paytm and Razorpay, FMCG leaders like Danone and P&G, and hospitality giants such as Westin and Marriott,” says Vidushi Kajaria, co-founder of Eat Better Co, a Jaipur-based healthy snacking brand. The Dussehra-Diwali season accounts for nearly 20 per cent of the company’s annual revenue.
If Eat Better Co is giving a modern twist to traditional snacks, French wine and spirits firm Pernod Ricard is adding a cultural touch with limited-edition packs of its signature 100 Pipers whisky, featuring regional calligraphy by collaborating with local artists. The packaging displays the brand’s name in the native language of the state it is sold in.
This story is from the September 28, 2024 edition of Business Standard.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the September 28, 2024 edition of Business Standard.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Women in a shadow war
In the 21st century, many countries have started admitting women into the military in combat roles as fighter pilots and frontline soldiers in grudging recognition of their capabilities and courage.
NCPA-Soho 1st theatrical tie-up blurs boundaries
Indian 'drag kings' to take stage in Mumbai, London in Gentlemen's Club
GAINS AT PUMPS SUPERNORMAL
But low cracks, or profits from processing crude oil into petrol & diesel, have contributed to abysmal refining margins, prompting rethink on lowering retail fuel prices
Everybody wants a 'piece' on Dwarka Expressway
Dwarka Expressway, a 29.1-kilometre (km)-long 16-lane stretch between Shiv Murti in Delhi and Kherki Daula in Gurugram, has become a real estate hotspot, attracting top developers from all over the country announcing their projects in the area.
Accumulate gold through SIP if portfolio allocation below 10%
Gold, which closed at ₹75,447 per 10 gram in the domestic market on Friday (and is trading at ₹2,689.6 per ounce on the Comex), is up 29.4 per cent over the past year.
IT aims for sky after Accenture's Q4 results
Nifty IT index ends 0.4% higher over previous close
NSE, BSE revise transaction fee
Stock exchanges National Stock Exchange (NSE) and BSE on Friday revised their charges for various segments in the market — to align them with the true-to-label circular by the Securities and Exchange Board of India (Sebi) which mandates uniform fee irrespective of the turnover.
GQG Partners settles charges with US SEC
Boutique investment firm GQG Partners has settled charges of potential violations of whistleblower rules with the Securities and Exchange Commission (SEC) — the regulatory body in the United States — by paying a $500,000 penalty.
Sebi plans mandatory disclosures for direct plan MF schemes
The Securities and Exchange Board of India (Sebi) has proposed to make it mandatory for mutual fund houses to give separate disclosures for direct plan and regular plan schemes in their half-yearly financial results.
Crompton Greaves Consumer may underperform on demand concerns
The stock of Crompton Greaves Consumer Electricals has shed about 12 per cent since the start of the month due to a muted near-term outlook.