The start of summer, coupled with election heat, seems to be giving a much-needed push to sales of ice cream, dairy products, packaged water, and other food items. Initial trends, like sales of deep freezers moving up by 20 per cent ahead of the season, indicate a possible surge in sales of these items in the coming days.
Since the hot season proper is still to come, these early trends indicate a possible surge in sales of these items in the coming weeks.
The Indian Dairy Association estimates the sales volume of ice creams and other dairy products to rise by 20 per cent. But when it comes to elections, opinions are divided on whether they are unlikely to add much impetus to the sales.
This story is from the March 22, 2024 edition of Business Standard.
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This story is from the March 22, 2024 edition of Business Standard.
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