'India could soon be our next launchpad'
Business Standard|February 16, 2024
With more than 360,000 cases of Irish whisky consumed in India in 2022, the country's alcobev market is witnessing a sea change. NODJAME CECILE FOUAD, chairman and CEO, Irish Distillers, the maker of Jameson whisky, in an email interaction, tells Akshara Srivastava about the opportunities in India and the brand's expansion plans. Edited excerpts:
'India could soon be our next launchpad'

What is the kind of future you see for Irish whisky in India?

India is a strategic market for Irish Distillers. Globally, Jameson is the number one Irish whisky brand, as well as the most-awarded Irish whisky. Witnessing a quadrupling in business over the past two years alone, India has swiftly emerged as one of our foremost priority markets.

How big is the Indian market for Jameson and how do you see it growing in the coming years?

This story is from the February 16, 2024 edition of Business Standard.

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This story is from the February 16, 2024 edition of Business Standard.

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