Costa Coffee, which entered India in 2005, is a subsidiary of the Coca Cola company. It operates in the country through its franchise partner Devyani International.
"We have a partner, which is committed to growth. Our plan is to open 40-50 new stores every year. If we see opportunities to do more, we will do it," said Philippe Schaillee, global chief executive officer, Costa Coffee at a media roundtable on Friday.
The brand opened its 150th store in India in New Delhi on Thursday.
It also announced its partnership with multiplex chain PVR-INOX. It is also banking on its partnership with the ICC Men's World Cup to capture a bigger piece of the pie.
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\"All the world's a stage, and all the men and women merely players.\" If we start looking at ourselves as characters who perform, and observe where the stage is, a lot more can start to make sense.
