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Lawyers, attorney, and money: Inside TikTok's plan to dodge potential US ban
Business Standard|July 27, 2024
The Chinese-owned social media platform TikTok is battling a potential US ban with the signature tools of American democracylawyers, lobbyists and money.
Lawyers, attorney, and money: Inside TikTok's plan to dodge potential US ban

TikTok has deployed Washington power brokers and $1,500-an-hour attorneys to fend off a new law barring the app unless its Beijing-based parent, ByteDance Ltd., divests. With a $4.8 million ad campaign, a full-court press on Capitol Hill and the US Constitution, TikTok is in a multifront fight for its survival.

"They're out in full force," said Joel Thayer, a Republican lawyer who helped push the legislation, arguing the company's data collection and ties to the Chinese government make it a national security threat. "It's end-of-life for them. It's a very well-orchestrated play."TikTok's fate rests in part with US courts after it sued to overturn the law signed by President Joe Biden forcing ByteDance to sell the app by Jan. 19 or be barred from operating in the US. The government's response is due Friday ahead of oral arguments in September, and the company is prepared to take its case to the Supreme Court.

With more than 170 million monthly US users, TikTok has a lot at stake. A ban would exclude ByteDance from the world's most lucrative advertising market and give an immediate boost to rivals like Meta Platforms Inc.'s Reels or YouTube's Shorts.

この蚘事は Business Standard の July 27, 2024 版に掲茉されおいたす。

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この蚘事は Business Standard の July 27, 2024 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

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