Nag Ashwin's Kalki 2898 AD marries characters from the Mahabharata to a post-apocalyptic world.
By the end of its theatrical run, Kalki, released on June 27 this year, is expected to gross ₹786 crore at the Indian box office (BO) alone. Including overseas figures, the total should cross ₹1,000 crore. This total includes taxes and trade shares and excludes revenues from streaming and television (TV).
"For four days after Kalki's release, all 18 of our screens in Hyderabad saw 100 per cent occupancy," says Amit Sharma, managing director of entertainment at Miraj Group, which operates 215 screens across India.
Then there is Aditya Sarpotdar's Munjya, a horror-comedy heading towards ₹124 crore in domestic theatrical collections alone after a dismal April and May. After a miserable April and May the movie business is finally picking up towards the end of June.
According to data exclusively shared with Business Standard by Ormax Media, the Indian BO stood at ₹5,053 crore by the end of the first six months of 2024.
This story is from the July 11, 2024 edition of Business Standard.
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This story is from the July 11, 2024 edition of Business Standard.
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