Will you be launching other milk products beyond cheese under Britannia Bel Foods?
Cécile Béliot: This JV is dedicated to cheese, and we believe that we have so much to do in the cheese category right now. The cheese category is very nascent in India and has only 20 per cent penetration. Only 20 per cent of families in India buy cheese once a year, and when you look at it in detail, 50 per cent of them are light users.
If we succeed in convincing mothers in India to put a piece of cheese in every kitchen for their kids, the possibility of growth is exponential. This JV is dedicated to cheese, in a broad sense, with a lot of innovation already in the pipeline.
Will you be using a different supply chain, or will you use the existing supply chain that Britannia already has in place?
This story is from the October 10, 2024 edition of Business Standard.
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This story is from the October 10, 2024 edition of Business Standard.
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