MG's Windsor sales in top gear, TaMo EVs face heat

Giving a tough time to Tata Motors, which had a monopoly in the electric passenger vehicle market until last year, JSW MG Motor India is gathering momentum with the launch of the new MG Windsor.

- Shine Jacob & Sohini Das

The Windsor not only contributed to 30 per cent of total wholesale electric car sales in October but also received an average of at least 200 bookings per day since its launch. MG Windsor EV started deliveries on October 12.

In addition, the company saw 15,000 bookings within the first 24 hours, extending the waiting period to between four and over six months, depending on the variant. On the other hand, with competition in the EV space slowly heating up, Tata Motors' retail market share, which was 74 per cent in October 2023, fell to 58 per cent in October 2024, according to data from the Federation of Automobile Dealers Associations (FADA).

JSW MG Motors told Business Standard that, with plans to launch one product every six months, competition may further intensify. Interestingly, the share of EVs in MG's portfolio also increased from a mere 35 per cent last year to around 70 per cent in October.

For the entire 2024-25, the company expects this figure to be in the range of 50 per cent, with all three models (Comet, ZS and Windsor) finding takers. In terms of wholesale numbers, Windsor clocked 3,116 units in October, 30 per cent of the entire industry.