Yet, a sliver of optimism emerges from Ormax Media's India Box Office Report: October 2024, which suggests that the tide could still turn. With the strong opening box-office performances by Singham Again and Bhool Bhulaiyaa 3 in November and the eagerly awaited Pushpa 2: The Rule set for release in December, there's a chance the industry could match, if not surpass, the collections of 2023.
Cinemas, facing dwindling footfall, have tried almost everything to lure audiences back. This year has seen a surge in strategies aimed at rekindling the theatrical experience, from re-releasing popular films to offering food and beverages at attractive prices to moviegoers.
This story is from the November 18, 2024 edition of Business Standard.
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This story is from the November 18, 2024 edition of Business Standard.
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