Dine-in was soft in most cities, including in Mumbai and Delhi-NCR, on Diwali, while online food orders kept delivery executives many times busier than on any normal day.
Aggregator platforms saw rising orders for products across categories—from burgers and pizzas to son papdi. Quick commerce also did brisk business amid last-minute preparations for the festival.
With Diwali being celebrated on two days, sales got bifurcated, according to Puneet Kohli, director of Sita Ram Diwan Chand—a well-known chole bhatoore spot in Delhi's Paharganj area.
"While we do somewhere around 1,000 plates a day, we did 1,500 plates on Thursday, when most of Delhi was celebrating Diwali. On Friday, we sold around 1,400 plates. Most of these orders were through delivery as people preferred to stay in," Kohli said.
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