The orders reflect the harsh temperatures ice creams, lassis, juices, and cold drinks. Given that they are cooped up indoors, orders for books, games, and snacks such as biscuits have also risen sharply.
"As the mercury rises, we've noticed a growing number of users turningto Swiggy Instamart for quick deliveries of ice cream, juices, water, ice cubes, instant drink mixes, lassis, and other refreshing items right to their doorstep," said a spokesperson for Swiggy in a statement. In the past month, Swiggy Instamart has seen a 28 per cent surge in demand for cold drinks and juices and a 43 per cent increase in orders for ice cream, compared with April. The delivery firm saw a sharp spike in ice cream sales in Mumbai, which topped the charts for ordering fruit-based ice creams.
"The nation's cravings for a frozen treat spiked this summer as Swiggy's food delivery business experienced a 16 per cent increase in demand for ice creams compared to last year," said the spokesperson.
Amazon Fresh India, Amazon's grocery delivery platform, witnessed similar trends. "We saw remarkable growth in ice creams and dairy beverages, reflecting a 43 per cent year-on-year (Y-o-Y) increase in units sold for each," said Srikant Sree Ram, director, Amazon Fresh India.
This story is from the June 03, 2024 edition of Business Standard.
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This story is from the June 03, 2024 edition of Business Standard.
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