After India's big upset in the ICC Men's 50-over World Cup in November last year, fans are expected to come out in full force as India take on South Africa in Barbados on Saturday evening. To help the cricket fever reach a crescendo, bars and cafés across the country will screen the high-octane match for fans along with offers lined up.
"Our outlets have already started receiving reservations for larger groups for the Saturday match. Overall, we've seen good growth in business and footfall during the cricketing season earlier, and we are optimistic about the final match on the same lines," says Divya Aggarwal, chief growth officer, Impresario Entertainment & Hospitality, which operates the multi-city restaurant chain Social.
This story is from the June 29, 2024 edition of Business Standard.
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This story is from the June 29, 2024 edition of Business Standard.
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