Royal Enfield (RE) is planning to introduce its electric bike initially in developed markets such as Europe and the US where it anticipates better traction for the premium product, a top company executive said on Tuesday.
Royal Enfield, a division of Eicher Motors, forayed into electric bike space on Monday with the unveiling of its first model under the all-new Flying Flea brand.
Eicher Motors MD and CEO Sidhartha Lal told reporters that C6 is the first bike where India may not be a priority market for introduction. "Obviously, it's (India) always important for us. But there are other markets that will probably have better traction first and then over time, India will also have good traction," he said.
However, the first model under "Flying Flea" from the RE stable is set to hit the road in India next year, with the Flying Flea-C6, followed by FF-S6.
The brand will also be setting up an exclusive EV-making space within its manufacturing facility at Vallam Vadagal in Tamil Nadu.
This story is from the November 06, 2024 edition of Business Standard.
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This story is from the November 06, 2024 edition of Business Standard.
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