![Saudi Arabia to lure ultra-luxury travellers with palace stays](https://cdn.magzter.com/1547192204/1720552266/articles/8IvLWrcKH1720556976651/SAUDI-ARABIA-TO-LURE-ULTRALUXURY-TRAVELLERS-WITH-PALACE-STAYS.jpg)
The Red Palace was built in the 1940s for the then-crown prince. Now, the 9-acre, art-deco manse is being transformed into an ultraluxury hotel designed to give guests a taste of the Saudi royal life.
The conversion, by hospitality company Boutique Group, is the kind of rarified tourism project that doubles as historic preservation. The Red Palace served as a government headquarters as the kingdom emerged a global energy superpower; when it opens in 2025, it will have 70 rooms that preserve not just the physical spaces but the entire lifestyle that came with them.
Menus will feature the Saud family's favorite recipes. Spa treatments will use the area's ancient healing rituals. Scents from the native Taif rose-a favorite of King Saud-will waft through the air.
Boutique Group says the Red Palace will be a first-of-its-kind experience in the country. And it will likely cost more than most anything in the global luxury market.
This story is from the July 10, 2024 edition of Business Standard.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the July 10, 2024 edition of Business Standard.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
![FEF and Dharmatic Entertainment Collaboration Unveiled at the 3rd FEF Annual Gala](https://reseuro.magzter.com/100x125/articles/18959/1826697/cQsG7yGvY1725915816940/FEF-AND-DHARMATIC-ENTERTAINMENT-COLLABORATION-UNVEILED-AT-THE-3RD-FEF-ANNUAL-GALA.jpg)
FEF and Dharmatic Entertainment Collaboration Unveiled at the 3rd FEF Annual Gala
The Fashion Entrepreneur Fund (FEF) and Dharmatic Entertainment Pvt.Ltd., the digital content arm of Dharma Productions, announced an exciting new alliance during the 3rd FEF Annual Gala on September 05.
![Guindy Race Course jockeys for survival](https://reseuro.magzter.com/100x125/articles/18959/1826697/Ji7f34o13GMsm3uccbGsys/GUINDY-RACE-COURSE-JOCKEYS-FOR-SURVIVAL.jpg)
Guindy Race Course jockeys for survival
The hearts of horse racing enthusiasts across India have been racing since Monday morning after Tamil Nadu's revenue department sealed the Madras Race Club in Guindy, the country's oldest horse racing venue.
![Raj Kapoor's restored Awara to musings from Manipur](https://reseuro.magzter.com/100x125/articles/18959/1826697/FWLYmvVENxY0oJWPCswsys/RAJ-KAPOORS-RESTORED-AWARA-TO-MUSINGS-FROM-MANIPUR.jpg)
Raj Kapoor's restored Awara to musings from Manipur
World premiere to include Indian film Superboys of Malegaon on the life of auteur Nasir Shaikh
Smart choice: Consider interest rate, collateral, and co-signer
The number of Indian students pursuing higher education abroad doubled between 201920 and 2023-24, according to a recent report by CRISIL Ratings.
![Brokerages bullish on Bajaj Housing Finance](https://reseuro.magzter.com/100x125/articles/18959/1826697/Tiz5Q04UXbKqXDmAnxdsys/BROKERAGES-BULLISH-ON-BAJAJ-HOUSING-FINANCE.jpg)
Brokerages bullish on Bajaj Housing Finance
BHFL's ₹6,560 cr IPO opened for subscription on Monday
![Market buoyancy spurs IPO rush](https://reseuro.magzter.com/100x125/articles/18959/1826697/lpBGQVm4P1725915247492/MARKET-BUOYANCY-SPURS-IPO-RUSH.jpg)
Market buoyancy spurs IPO rush
Since July over three dozen companies from diverse sectors have filed their DRHPs
Ather Energy looks to raise ₹3,100 cr
Electric two-wheeler (e2W) maker Ather Energy has submitted preliminary papers to the Securities and Exchange Board of India to raise funds through an initial public offering (IPO).
Linde India seeks SAT relief on valuation diktat
Industrial gases and engineering firm Linde India has sought relief from the Securities Appellate Tribunal regarding the valuation diktat stated in an order passed by the Securities and Exchange Board of India (Sebi).
![FVCIs now get FPIs' governance playbook](https://reseuro.magzter.com/100x125/articles/18959/1826697/OAsCWO52smbordCNtrhsys/FVCIS-NOW-GET-FPIS-GOVERNANCE-PLAYBOOK.jpg)
FVCIs now get FPIs' governance playbook
Sebi mandates disclosure of beneficial ownership, allocates registration and monitoring responsibilities to DDPS
Growth recovery, higher margins to drive gains for IT companies
In previews of Q2FY25 and beyond, industry analysts are expecting a turnaround for IT services.