While industry players acknowledge that some degree of exaggeration in claims is common, the Supreme Court's firm action signals an impending shift.
On Tuesday the SC said that its interest was not limited to Patanjali but all those FastMoving Consumer Goods (FMCGs) and drug companies that mislead consumers through their advertisements.
And Patanjali is not the first one to have crossed the line of puffery. There have been many cases in the past, like Horlicks Ltd versus Zydus Wellness Products where the former sought for a permanent injunction against Zydus for the broadcast of false advertisement.
Similarly, in Rajendra versus Union of India, the Bombay High Court restrained any good or service sale claiming it had supernatural and miraculous powers. "Puffery in advertising is as old as advertising.
This story is from the April 25, 2024 edition of Business Standard.
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This story is from the April 25, 2024 edition of Business Standard.
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