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Sony bags Asian Cricket Council media rights till 2031 for $170 mn
Business Standard
|November 23, 2024
The Asian Cricket Council (ACC) on Friday announced that Sony Pictures Networks India (SPNI), a part of Japan's Sony Group Corporation, had bagged the media rights for all ACC tournaments from 2024 to 2031.
A source with direct knowledge of the matter put the value at $170 million. Disney and Reliance did not bid for the rights, another source said on condition of anonymity.
This story is from the November 23, 2024 edition of Business Standard.
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