Every major subscription-based streaming service has introduced an ad-tier and this push into the free world will continue. Growth will come from being more like TV – in distribution, pricing and even in programming to a great extent.
With ad tiers, lots of sports and bundled distribution, all the five major US streamers – Netflix, Disney+, Paramount+, Amazon Prime Video and Max – are beginning "to look like pay TV 2.0," says Tony Gunnarsson, senior principal analyst, TV, video and advertising for London-based, Omdia, a global analyst and advisory firm.
This story is from the January 07, 2025 edition of Business Standard.
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This story is from the January 07, 2025 edition of Business Standard.
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