Streaming may overtake pay TV globally in '25
Business Standard|January 07, 2025
The video streaming business is maturing globally. This year will be the first when streaming video generates more revenue ($213 billion) than pay TV ($188 billion).
VANITA KOHLI-KHANDEKAR
Streaming may overtake pay TV globally in '25

Every major subscription-based streaming service has introduced an ad-tier and this push into the free world will continue. Growth will come from being more like TV – in distribution, pricing and even in programming to a great extent.

With ad tiers, lots of sports and bundled distribution, all the five major US streamers – Netflix, Disney+, Paramount+, Amazon Prime Video and Max – are beginning "to look like pay TV 2.0," says Tony Gunnarsson, senior principal analyst, TV, video and advertising for London-based, Omdia, a global analyst and advisory firm.

This story is from the January 07, 2025 edition of Business Standard.

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This story is from the January 07, 2025 edition of Business Standard.

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