The hidden price tag on fast food convenience
Business Standard|September 19, 2024
Fast delivery may be a time-saver, but it comes with a hefty bill - aggregator fees rack up ₹9,000-11,000 crore annually
SHIVANI SHINDE
The hidden price tag on fast food convenience

The ease of access to instant delivery may save time, but the cost is increasing household expenses. According to a report, all the premiums charged by major food aggregators in India generate an overall annual ecosystem cost of ₹9,00011,000 crore.

The report by The Mavericks India, an integrated marketing agency, found that the aggregators' pricing models have small layers of seemingly negligible amounts worked into them in a manner that may or may not pinch consumers' pockets at that moment.

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