It is hoped Swift, along with the Olympics Games in France and the Euro 2024 soccer championship in Germany will provide a shot in the arm for a continent that has just skirted recession for most of the past two years and badly lagged the United States.
But there is one problem: "Swiftonomics" is not actually real.
She may be a megastar revolutionising the music industry, but once the excitement wears off, you will need a magnifying glass to spot the economic benefit.
Take Stockholm as a case in point. Close to 180,000 fans attended her three shows in May, with half of them coming from abroad and generating close to 850 million crowns ($81 million) in turnover for the city.
This story is from the June 28, 2024 edition of Business Standard.
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This story is from the June 28, 2024 edition of Business Standard.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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