With new launch, TaMo eyes 'coupé' in mid-SUV segment
Business Standard|August 08, 2024
Priced ₹17.49 lakh onwards, electric Curvy looks to take on Creta, Seltos
SOHINI DAS
With new launch, TaMo eyes 'coupé' in mid-SUV segment

Tata Motors is taking on internal combustion engine (ICE) vehicles such as the Hyundai Creta and Kia Seltos in the mid-SUV segment with its aggressively-priced electric Curvy SUV coupé, which will be available from ₹17.49 lakh onwards.

The car will come in two battery sizes 45 kwh and 55 kwh -and offer a range of 502 km to 585 km. Tata Motors claims that the battery can get up to 150 km worth of charge in just 15 minutes, and 10-80 per cent charge in 40 minutes.

The Curvy electric vehicle (EV) takes on the MG ZS EV directly.

However, prices of the Curvy overlap with the Tata Nexon EV (14.49-19.49 lakh) and the Mahindra XUV400 (₹15.49-17.69 lakh).

It is also competitively priced against ICE models like Hyundai Creta (₹11-20 lakh) and Kia Seltos (10.9-20.37 lakh).

On September 2, the company will unveil pricing of the ICE version of the Curvv. At present, the mid-SUV segment clocks around 680,000 units a year and contributes nearly a third of the overall SUV volumes.

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