Announcing that the programme will roll out starting with Flipkart and Myntra, Google-owned video steaming platform termed India market as a "shining contributor" to creator economy globally.Travis Katz, General Manager and Vice President, Shopping, YouTube, said the global success of YouTube Shopping, with over 30 billion hours of shoppingrelated content watched in 2023 alone, underlines the power of connecting creators, viewers, and brands in exciting new ways. "We're now bringing this same momentum to India with the launch of the YouTube Shopping affiliate programme starting with Flipkart and Myntra.We're unlocking a new phase of product discovery, powered by the strong connections between creators and their viewers," he said, adding that the programme offers Indian creators a unique opportunity to diversify their revenue streams and deepen their connection with audiences.The YouTube Shopping affiliate programme builds on existing monetisation options like ads revenue, YouTube premium, brand connect, and other fan-fuelled features like channel memberships, super thanks, super chat, and super stickers, providing a comprehensive suite of tools for creators to engage and thrive on the platform.

YouTube partners Flipkart, Myntra to launch shopping programme in India

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.