According to Sensor Tower data, it surpassed JioMart in November, securing the second position among grocery apps in terms of monthly usage. This shift, identified by BofA Global Research, closely monitoring key segments of the app business, has pushed JioMart to third place in the grocery space.
In the grocery segment, Zepto has demonstrated growth in both daily average users (DAU), which increased by 8 per cent in November compared to the previous month, and monthly average users (MAU), which rose by 10 per cent over October.
Conversely, during the same period, JioMart saw a sharp decline of 21 per cent and 17 per cent in DAU and MAU, respectively, from their recordhigh base on October 23.
This story is from the December 07, 2023 edition of Business Standard.
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This story is from the December 07, 2023 edition of Business Standard.
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