JOHN Smith's bitter has become the latest beer to slash its alcohol strength, as owner Heineken announced price hikes.
The Dutch brewing giant said its top-selling John Smith's Extra Smooth will drop from 3.6% ABV to 3.4%.
This means the firm can take advantage of the new, lower rate of tax on booze under 3.5%.
The company has slapped a 1.73% wholesale price rise on all keg beers - including its flagship lager - which comes into effect on Monday.
Hard-pressed pub landlords battling inflation, sky-high energy costs and crippling business rates are likely to be forced into passing on the increase to customers.
<img style="width: 100%;" src="https://cdn.magzter.com/1583503328/1706754086/articles/EIn6QIDpX1706762453707/BTcFvKXrN1706762540188.jpg">
Heineken claimed the decision to make John Smith's weaker was about promoting more healthy drinking. A spokesman said: "Reducing the alcohol content is aligned to our long-held position of promoting moderation." He said brewers spent months perfecting the new version, which is brewed at Tadcaster, North Yorks.
The spokesman added: "We have made efforts to reduce costs so we can minimise the impact of inflation".

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