JOHN Smith's bitter has become the latest beer to slash its alcohol strength, as owner Heineken announced price hikes.
The Dutch brewing giant said its top-selling John Smith's Extra Smooth will drop from 3.6% ABV to 3.4%.
This means the firm can take advantage of the new, lower rate of tax on booze under 3.5%.
The company has slapped a 1.73% wholesale price rise on all keg beers - including its flagship lager - which comes into effect on Monday.
Hard-pressed pub landlords battling inflation, sky-high energy costs and crippling business rates are likely to be forced into passing on the increase to customers.
<img style="width: 100%;" src="https://cdn.magzter.com/1583503328/1706754086/articles/EIn6QIDpX1706762453707/BTcFvKXrN1706762540188.jpg">
Heineken claimed the decision to make John Smith's weaker was about promoting more healthy drinking. A spokesman said: "Reducing the alcohol content is aligned to our long-held position of promoting moderation." He said brewers spent months perfecting the new version, which is brewed at Tadcaster, North Yorks.
The spokesman added: "We have made efforts to reduce costs so we can minimise the impact of inflation".

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

n. We will also use usage information in order to ensure users adhere to our Terms of Use. For example, a user’s usage information will help us confirm that a user only downloads a magazine or other content a permitted number of times or to a permitted number of devices.

which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.