John Lewis Partnership chair Sharon White and director of Operation Black Vote Simon Woolley visited a new NHS donor centre in East London to raise awareness of the shortage. Just 1% of active donors in England are Black and sickle cell disease mainly afflicts people with Afro-Caribbean heritage.
Patients need regular transfusions from ethnically matched blood to prevent painful blockages that can cause a fatal stroke. Dame&nbsp; Sharon said: "I've had close friends very badly affected. Anything I can do to help is a great privilege.
"This [campaign] might encourage others to step forward, particularly those from an African-Caribbean community.
"I've always felt it was such a small thing to do, but can have a big impact.
Sickle cell is the fastest-growing genetic condition in the UK and donations needed to treat it are up from 150 to 250 units a day in five years.
Some 55% of Black people in the UK have Ro subtype blood needed for&nbsp;transfusions, compared with 2% of the general population. Lord Woolley said donating was "a simple but essential act of kindness that can save lives".

Urgent appeal for Black blood donors

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.