As Scots families pray for a bit of sun for the end of the holidays, heading to the beach is not a priority.
The findings also revealed that a quarter of sea swimmers are avoiding the water this summer because of the risk of sewage.
According to the poll by Savanta for the Lib Dems, just over a third of adults said they go swimming in the sea over the summer months but 23 per cent will now avoid it due to the pollution.
The data also shows almost half of beach-goers say they are now less likely to visit the British seaside in the coming weeks traditionally the peak time for a bit of sun, sea and sand as kids are on school holidays.
Lib Dem environment spokesman Tim Farron said: "Sewage dumping by water companies is ruining the British beach holiday.
"If this continues, tourists will turn away from British beach holidays, leaving small businesses and local tourism to suffer from their mess."

Brits avoiding the scum, sea and sand this year

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NO PLACE LIKE ROME BALLE

We kept foot on Gas.. Celts should do the same

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I had to choose who to save.. it's unbearable still

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PUTIN PORT ATTACKS DELAYING VITAL AID

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.