The Scottish Professional Football League (SPFL) is backing the That Guy campaign, which focuses on the positive role sport can play in influencing men's attitudes and encouraging them to speak out against behaviour which could lead to sexual offending.
This weekend, fans will see the campaign featuring at the Viaplay Cup semifinals at Hampden as Hibs take on Aberdeen and Hearts play Rangers.
Calum Beattie, chief operating officer for the SPFL, said: "Football's position as Scotland's national sport enables it to play a uniquely positive and influential role in society.

SPFL backs That Guy campaign

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