That’s the view of a leading sports finance expert ahead of a week which will see the first draw for the new 36-team format.
The tournament will feature four extra teams this season, with every club guaranteed at least eight matches.
Simon Chadwick, professor of sport and geopolitical economy at Skema Business School, believes UEFA’s tinkering is unlikely to stop there.
This story is from the August 25, 2024 edition of Daily Star Sunday.
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This story is from the August 25, 2024 edition of Daily Star Sunday.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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