GEEK culture is officially bigger than football.Nerdy interests like gaming and superheroes have overtaken the beautiful game.Some 61% of Brits are keen on sci-fi stuff and 59% are gamers. Just 57.6% of those asked said they follow footie.And the trend is set to soar, with three-quarters of under-35s listing computer games as their biggest leisure pursuit, followed by fantasy (64.6%), superheroes (62.6%) and sci-fi (62.1%), with football lagging behind in fifth (61.5%) for younger generations.Half of younger respondents said they loved Japanese anime, like the Pokémon cartoons, and a quarter loved Korean K-Pop.More than nine in 10 Brits said they took up dorky hobbies to escape life's stresses. And the same number reckoned geek culture offered them a strong sense of community.The How Nerdy is Britain? report said gaming offered "an escape from daily stress and the rise of anime and K-culture".Toan Nguyen, of creative agency Jung von Matt NERD which did the study, said: "Geek culture has not only grown in acceptance but also created deep emotional connections with fans."

Nerdy games more popular than footie

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.