TV show The Traitors has triggered a tourism boom in Scotland.And it's not the only series to inspire viewers to venture to somewhere new.Dubai is also on the up due to The Real Housewives Of Dubai, while Montana and Wyoming have seen tourist numbers go up thanks to Kevin Costner's hit Yellowstone. Travel firm ExpediaGroup said the trend, dubbed "set-jetting", has continued since they identified it in 2022.Two-thirds of travellers say major movies, streaming services and TV shows have influenced their travel choices, up 16% on last year.Expedia, Hotels.​com and Vrbo's Unpack report said fans of Claudia Winkleman's The Traitors were keen to check out the stunning locations around the Highlands.The series is filmed at Ardross Castle near Inverness and sees 22 strangers plunged into in a game of deception. An Expedia spokesman said: "We identified travellers were turning to TV and film for trip inspiration in our Unpack report two years ago."The Traitors hasn't just left us glued to the screen, it's also inspiring us to visit the beautiful landscapes of Scotland."

TRAITORS FANS' HIGHLAND FLING

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.