BLOKES with hairy backs and beer bellies are too ashamed to take their tops off at the beach, it is claimed.A terrified 21% of those polled avoid a dip in the sea because they are so self-conscious.Fiona Atkins, male grooming lead at products firm Philips which set up the study, said: "Summer can sometimes be tough when you are rocking a lot of body hair due to excess heat and if it's something you are self-conscious of."And let's be honest, for those who choose to remove their hair, shaving your own back is basically a team sport." A wimpy 27% said that they worry about showing off their "man boobs" and giant guts in public.Boffins also found Brits can be lax when it comes to personal grooming, with 27% letting hair grow wild.Nearly half say they religiously trim bits they have on show, such as their beard and the top of their neck - but anything else is just left.

HAIRY BACK BEACH FEAR

52,245,1258,486,1672,2126

Birds & Blooms

IN GOOD COMPANY

Sense or Nonsense?

Food-Focused and Fierce

Sparrow Look-Alikes

ON THE MOVE

Embracing the Darkness

Autumn Wonders

Red-Hot Plants

YOUR OWN Perfect Prairie

Maple Mania

Vanity Fair US

THE GE NERAL

Architectural Digest US

HELLA, YES

BAD FAITH

Boys and THEIR TOYS

STRANGER Things

CHARM SCHOOL

FUNNY BUSINESS

A House Divided

VANITIES

Changed for Good

Staying Present

Going Big

Table Talk

Earth Tone

BOTH NOW SIDES

shades of eden

GIVE AND LET GIVE

mother nature

THE BILLIONAIRE'S SECRET

BOTH SIDES NOW

English

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Tamil(தமிழ்)

Telugu(తెలుగు)

Daily Star

FOREST HUMP

MCGINN OR OUT

WRECKING BRAWL

NOCHE ABOVE

Not over the Hill

LOOK THE BUSINESS

Trotter is NOT a rotter

BABY REINDEER'S REIGN AT EMMYS

Jackson 5's Tito dies, 70

Bacteria without borders

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.