NIGELLA Lawson has become the face of Greggs for Christmas.The posh telly chef has reportedly signed a six-figure deal to star in the bakery chain's festive advert.The 64-year-old was snapped clutching a bag of its goodies while filming in Ealing, west London.Domestic Goddess Nigella is even expected to suggest ideas for the company's seasonal menu.For the ads, she donned a dark wool coat as she left a house covered in fairy lights. A selection of Greggs' seasonal treats were laid out on a table.The TV cook is known for her own sausage roll recipe using chestnuts, nutmeg and dried sage.And she appears to have the midas touch at Xmas.When she urged people to roast spuds in goose fat in 2006, sales doubled at Waitrose and Tesco.Greggs topped a recent YouGov poll of most popular UK fast-food chains, beating JD Wetherspoon, Pizza Express and KFC.

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.