Once you've properly read the manifestos, right? No doubt you've been spending your evenings fully digesting those political page-turners? I didn't think so...
Research shows that in fact only about 10 per cent of us read them. Instead, we usually vote on a mixture of gut instinct, tribal loyalty and, in some cases, a single issue of particular personal importance.
Most of us have only a hazy sense of what the next prime minister says they will do in office, what pledges they will honour and promises they will break.
We haven't got the time or inclination to learn more and let's face it, we assume most policy promises are likely to be reversed or binned anyway.
This story is from the June 20, 2024 edition of Evening Standard.
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This story is from the June 20, 2024 edition of Evening Standard.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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