The beleaguered all-American underwear giant Victoria's Secret - which is looking at its third consecutive year of declining sales has decided that the way to ricochet those numbers back to more shareholder-friendly heights is to revive its fashion show.
In a post to its 76 million followers (can they all be wrong?), the brand announced that the show would "reflect who we are today, plus everything you know and love -the glamour, runway, wings, musical entertainment and more!" Is it possible to feel more underwhelmed? In its heyday, the VS show was viewed as a sort of "fashion" Olympics, women's magazines ran misty-eyed features on how much these honey-toned and honed models exercised and starved themselves; columnists took it upon themselves to ape their "journey" into cystitis-threatening G-strings. It was a bounteous traffic driver which required weeks of digital content plans leaving no angle (or indeed angel) uncovered.
Ten reasons why we hate the Victoria Secret's show! Plus, how to get the look of a VS model! There were "fantasy" bras worn by the queen bee of the season, which came encrusted in real diamonds and often valued at more than $1 million.
This story is from the May 20, 2024 edition of Evening Standard.
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This story is from the May 20, 2024 edition of Evening Standard.
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