The beleaguered all-American underwear giant Victoria's Secret - which is looking at its third consecutive year of declining sales has decided that the way to ricochet those numbers back to more shareholder-friendly heights is to revive its fashion show.
In a post to its 76 million followers (can they all be wrong?), the brand announced that the show would "reflect who we are today, plus everything you know and love -the glamour, runway, wings, musical entertainment and more!" Is it possible to feel more underwhelmed? In its heyday, the VS show was viewed as a sort of "fashion" Olympics, women's magazines ran misty-eyed features on how much these honey-toned and honed models exercised and starved themselves; columnists took it upon themselves to ape their "journey" into cystitis-threatening G-strings. It was a bounteous traffic driver which required weeks of digital content plans leaving no angle (or indeed angel) uncovered.
Ten reasons why we hate the Victoria Secret's show! Plus, how to get the look of a VS model! There were "fantasy" bras worn by the queen bee of the season, which came encrusted in real diamonds and often valued at more than $1 million.
This story is from the May 20, 2024 edition of Evening Standard.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the May 20, 2024 edition of Evening Standard.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Only £65k a month to live like Boy George
The Karma Chameleon singer listed his house for £17m in 2022, turning down offers. Now, he's looking for a tenant
Welcome to London, unicorn capital of Europe
We're flying far ahead of anywhere outside US for tech investment
Arteta's Arsenal evolution The next phase
Malik Ouzia and Simon Collings assess how the Spaniard will try to bring down Man City after he signs up for another three years with the title in his sights
Title fight catches fire after Gunners embrace dark side
Arsenal-City clashes take on a welcome edge of animosity
Whack the hippy gong-boho's back
It happened in Paris one grey February day. Sienna Miller was in an oversized, black leather jacket, lace-trimmed silk slip and clumpy great wedges.
There's a Starlink waiting in the sky... 7,000 in fact.Can Elon Musk stop them crashing to Earth?
As he was preparing his fields for seeding this year, Barry Sawchuk came across a giant slab of space debris. It had come from a spacecraft belonging to Elon Musk’s company, SpaceX.
'Politicians are only into power-mongering, corruption and cronyism'
We speak to alt revolutionary DEEPAK CHOPRA about biomarkers, his digital twin and his work to save humanity from disease
I've been waiting for a production of Godotthis brilliant all my life
Ben Whishaw and Lucian Msamati bring a potent, tragicomic chemistry to James Macdonald’s rich revival of Samuel Beckett’s challenging play.
Trust me, the Ritz is London's bestrestaurant
To whom we turn in moments of gloom and glory can be instructive, a filter of our truest friends. I've fallen out with the Ritz a couple of times, including once after a visit to the bar which didn’t warrant a review (“But you said it was lovely!” they said.
'Healing is a dirty word'
After four traumatic years, FKA twigs is back with a new album -and a thrilling metamorphosis