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<p>The Big Four accounting company pointed to a host of reasons for the anticipated decline in total spend to &pound;5.6 billion compared with &pound;7.1 billion forecast for the event in 2022. Factors included the cost of living crisis impacting certain purchasing decisions and some older generations being less tempted by promotions.</p>
<p>The annual discounting event takes place on Friday 24 November this year, although a host of retailers will offer deals in the weeks ahead and days after.</p>
<p>PwC&rsquo;s survey of 2,000 over-18s across the UK in late October revealed that only 16% said they will &ldquo;definitely&rdquo; buy goods, down from 24%.</p>
<p>Interest in Black Friday from respondents has fallen to 44% from 61%. The figures came on the same day a&nbsp;poll of customers at Airtime Rewards, a customer loyalty rewards platform, showed 26% plan on buying something in the Black Friday sales this year, down from 39%.</p>
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<p>Lisa Hooker, leader of industry for consumer markets at PwC UK, said: &ldquo;For many, purse strings are a little tighter this time around, with the improvement in consumer sentiment we saw earlier in the year having slowed over the summer.&rdquo;</p>
<p>The timing is a little earlier this year and before payday for many people, she added.</p>
<p>But Hooker pointed to some positive data for retailers: of consumers that want to take part, &pound;242 is the average estimated spend, up from &pound;228.</p>
<p>She said: &ldquo;Looking forward, consumers still prioritise special occasions and time with family, which means that we are still optimistic about the outlook for retailers this Christmas.&rdquo;</p>
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Black Friday spending could fall by £1.5bn

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