The Big Four accounting company pointed to a host of reasons for the anticipated decline in total spend to £5.6 billion compared with £7.1 billion forecast for the event in 2022. Factors included the cost of living crisis impacting certain purchasing decisions and some older generations being less tempted by promotions.
This story is from the November 15, 2023 edition of Evening Standard.
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This story is from the November 15, 2023 edition of Evening Standard.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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