IF YOU go down to Harrods today, you’re in for a starry surprise. For the first time in the department store’s history, the exterior lights have dramatically changed thanks to a mega takeover by Dior. Sailing across the façade of the famed Brompton Road address is a twinkling ship and a vast 17 by 17-metre gingerbread iteration of the brand’s signature compass star.
And the Diorification doesn’t stop there. In a first for Harrods, the French house has taken over all 44 of the store’s Christmas windows, transforming them into festive gingerbread scenes and redone much of the festive decorations in store. Plus it’s opened a Dior café, an exhibition and two pop-up shops selling limited edition gifts and collector’s items.
This story is from the November 10, 2022 edition of Evening Standard.
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This story is from the November 10, 2022 edition of Evening Standard.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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