The 34-year-old megastar will play five concerts at Wembley Stadium, starting tomorrow, with more than 450,000 fans set to watch.
It follows the three dates she played in the capital in June, part of the 15 performances scheduled across four UK cities this summer.
The "Swift effect" means Britain is now poised to be crowned as Europe's largest media market.
The UK entertainment and media market is forecast to exceed revenues of £100 billion this year, according to forecasts from PwC, meaning it will leapfrog Germany to take the top spot.
The booming trade comes in part thanks to the Eras tour, with figures from Barclays showing that it will boost UK consumer spending by £1bn this year.
Ahead of her Wembley return, Swift held a thank-you party on Monday night for her 200-strong tour team at private member's club Annabel's in Mayfair.
After flying in to the UK on Monday, she hired the entire venue for the night.
This story is from the August 14, 2024 edition of Evening Standard.
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This story is from the August 14, 2024 edition of Evening Standard.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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