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Meet Cora Delaney - the influencers' influencer
Evening Standard
|February 22, 2024
AMONG London’s top tastemakers, Cora Delaney, the founder of creative agency EYC LTD, must be one of the most no-bulls**t.
EYC LTD were early adopters in fashion’s shift towards influencer marketing, but influencer has become a dirty word, Delaney, 30, tells me during our interview. “We call people content creators because of the skill and effort that goes into their output but from a brand’s perspective, you’re still using someone as a marketing tool, to influence others to buy something or to buy into something.” When I ask what makes a good fashion week party, she shrugs, “no queue at the bar”.
This story is from the February 22, 2024 edition of Evening Standard.
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