All that changed this week - though I can't honestly say that I ever thought I'd find myself welling up at a football advert. Particularly a seemingly standard montage of good goal-scoring and fancy footwork by Kylian Mbappé and Antoine Griezmann. I mean, England fans are usually only made to weep by French players in World Cup quarter-finals, right?
Yet the tear-jerking twist is this: halfway through the advert comes the big reveal that what you've just watched was, in fact, a deep fake.
This story is from the July 20, 2023 edition of Evening Standard.
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This story is from the July 20, 2023 edition of Evening Standard.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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