"Sharing customers' data with subsidiaries saves cost and time for banks.Lenders will try to convince customers to give consent to share their data," said a senior official of a private sector bank.The DPDP Act restricts banks to use customer data solely for specific purposes. "The draft rules permit banks and NBFCs to use customer data exclusively for the specific purpose for which it is collected. For instance, if a bank gathers data to open a savings account, that data cannot be used to cross-market other products or services unless the customer provides explicit consent for such use," said Samir Shah, partner, EY.Taking approval from existing customers poses a major challenge, particularly in semi-urban and rural areas, where many customers do not use digital banking channels. "Obtaining consent from existing customers will be a huge challenge. Banks and NBFCs will need to reach out to a diverse customer base, including those who rely solely on branches or banking correspondents," said Vishwanath."Additionally, there are customers who are only moderately active, using banking services occasionally. Addressing these segments effectively will pose significant hurdles for banks," he said.

Banks, NBFCs see hit to...

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.