Luxury vehicles' sales set record pace for Mercedes
Financial Express Ahmedabad|January 10, 2025
MERCEDES BENZ, COUNTRY'S largest luxury car maker, said one in every four cars sold by it last year was priced above ₹1.5 crore, as compared to one in five cars in 2023.
SWARAJ BAGGONKAR

Further highlighting the growing trend of premiumisation within the luxury car segment, some of these cars have been sold out for the next three quarters and bookings aren't expected to open until Diwali.

EQS, the top-of-the-line electric SUV, Maybach, and electric G-Class, each of which is priced above ₹1.5 crore, has been fully booked till September end.

"From around ₹60-65 lakh five years back, the average selling price for Mercedes-Benz India now stands at ₹95 lakh. Luxury is a sentiment-driven purchase," Santosh Iyer, managing director and CEO, Mercedes-Benz India said in an interaction with FE.

This story is from the January 10, 2025 edition of Financial Express Ahmedabad.

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