WHEN YOU WALK up to your local store to buy groceries for the week, chances are you'll likely reach for your phone and not your wallet when you make a payment. Truthfully, you're probably no longer walking up to a store but placing an order with the same phone on an app. Payments and shopping habits in India have had a paradigm shift.
Today, the Indian consumer across tiers is shopping for their daily, monthly, and even large yearly purchases online. To now reach one of the fastest-growing consumer bases in the world, businesses catering to Indians have few options but to go digital.
In a country like ours, where financial inclusion rates still lag behind global counterparts, high fintech adoption, which brings access and choice to millions, isn't just a trend but a game changer. By adding more people into the fold of digital India's promise, fintech has moved from being an enabler of convenience to an active financial partner - for people, businesses, and the economy.
This story is from the January 09, 2025 edition of Financial Express Ahmedabad.
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This story is from the January 09, 2025 edition of Financial Express Ahmedabad.
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