The Big Themes of 2024
Financial Express Bengaluru|December 30, 2024
Three trends stood out in the year passing us by: Social media influencers became mainstream brand ambassadors, agency consolidation picked up pace and the audio medium seemed to find its place in the sun.
OINDRILA ROY

Over the years, influencer marketing has evolved from a mere marketing tactic to a strategic tool that delivers measurable business results. The valuation of the influencer marketing industry has also seen a substantial increase.

This story is from the December 30, 2024 edition of Financial Express Bengaluru.

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This story is from the December 30, 2024 edition of Financial Express Bengaluru.

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