THE INDUSTRY-WIDE addition of 6.8 million active users in October 2024 suggests that the industry has more or less absorbed the tariff hikes taken in July this year, experts said, analyzing the latest telecom subscriber data released by the Telecom Regulatory Authority of India (Trai)."The sector's active subscribers jumped sharply in October after three months of volatility due to price hikes. Since the tariff hikes undertaken in July 2024, active subscriber base has increased by ~5.7mn, suggesting that the market has absorbed the price hikes," analysts from Jefferies said. The increase in active subscriber base was driven by Jio (+3.8 mn), Bharti Airtel (+2.7 mn) & BSNL/MTNL (+0.8 mn), and was partially offset by subscriber fall in VIL (-0.7 mn).All three private telcos raised their tariffs by 15%-17% in the first week of July, as a result of which, the industry saw a wave of SIM consolidation, resulting in subscriber loss for all three. Government-owned Bharat Sanchar Nigam Limited (BSNL) consequently saw net subscriber additions since July, which too seemed to moderate in October.Vodafone Idea in its September quarter earnings call had indicated that port-outs to BSNL had started declining in the month of October as well.Another indicator that the impact of the rate hikes taken

Rise in active mobile users indicates tariff hike absorption

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