TWO LAUNCHES SEPARATED by just a few days might just give the struggling sedan market in India the much-needed booster shot.
Car market leader Maruti Suzuki introduced a heavily updated Dzire, India's largest-selling sedan, in November. This is the fourth iteration in 16 years for the compact sedan (length less than 4 meters), which has been in continuous production since 2008 and sold over 2.7 million units. Within days, Honda followed suit with the launch of its segment rival Amaze.
The compact sedan, which was first launched in 2013, is into its third iteration and has been the highest-selling model for Honda.
Maruti aims to control at least half of the 6 lakh units per annum sedan market expected by 2030. It already enjoys 61% share of the segment. For its part, the Amaze comes with loads of changes compared to the second generation though launched at a premium over the Dzire at ₹7.99 lakh.
This story is from the December 16, 2024 edition of Financial Express Chandigarh.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the December 16, 2024 edition of Financial Express Chandigarh.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Maharashtra portfolios: CM keeps home; Pawar gets finance
MAHARASHTRA CHIEF MINISTER Devendra Fadnavis on Saturday allocated portfolios to his council of ministers, retaining the crucial Home department with him.
Film fest raises toast to women, Kerala hopes industry follows
WHEN SHE SET out to direct her first feature film, Adithya Baby had an army of university classmates as her cast and crew.
AAP rejects claims of nod to prosecute Kejriwal
AAM AADMI PARTY leaders in Delhi, including chief minister Atishi, on Saturday rejected claims that Lieutenant Governor VK Saxena has granted sanction to the Enforcement Directorate to prosecute party supremo Arvind Kejriwal in the alleged excise policy scam.
US shutdown averted, with funding bill rushed by Senate
Gets overwhelming approval in the House of 366-34
A 'second tree of life' could wreak havoc, scientists warn
Research on altering fundamental DNA, protein structures could lead to synthesis of lethal organisms
How to repair the planet? An answer hides in plain sight
What if we're looking at environmental problems the wrong way? What if we tackled them as a whole, instead of individually?
Battle for Mont Choisy
A Sunday showdown at the 2024 AfrAsia Bank Mauritius Open golf finale
Big blows for the Constitution
A commemoration of 75 years of adoption of the Constitution in Parliament
Shame and hypocrisy
WHAT REALLY NAUSEATED me about the shenanigans in Parliament last week was the hypocrisy.
Get informed on inflammation
We all know about anti-inflammatory diets, but do we know inflammation?
