AT THE RISK of sounding cliché, speed is of the essence for quick commerce platform Zepto. It is set to launch a standalone app for its 10-minute food delivery service Café next week, Aadit Palicha, CEO of the company said in a social media post on Wednesday. "Zepto Café is scaling rapidly; we're launching 100+ cafés a month and already clocking 30K+ orders/day," Palicha wrote on social media.
Zepto Café was launched in April 2022 as a division of Zepto; integrated with Zepto's hyperlocal dark-store model, it promises freshly prepared snacks and beverages delivered within 10–15 minutes. Advanced algorithms predict demand, ensuring a seamless order process. This is core to Zepto Café's promise of combining quality with convenience. Palicha noted that while the app's initial version might not be perfect, it reflects the company's philosophy of launching fast and iterating quickly—a strategy central to its success.
This story is from the December 13, 2024 edition of Financial Express Chennai.
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This story is from the December 13, 2024 edition of Financial Express Chennai.
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