Luxury vehicles' sales set record pace for Mercedes
Financial Express Delhi|January 10, 2025
Rising Premiumisation
SWARAJ BAGGONKAR

MERCEDES BENZ, COUNTRY'S largest luxury car maker, has said one in every four cars sold by it last year was priced above ₹1.5 crore, as compared to one in five in 2023.

Further highlighting the growing trend of premiumisation within the luxury car segment, some of these cars have been sold out for the next three quarters and bookings aren't expected to open until Diwali.

EQS, the top-of-the-line electric SUV, Maybach, and electric G-Class, each of which is priced above ₹1.5 crore, has been fully booked till September end.

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